Glossary · Henkan Research Docs

Term	Meaning
A/B test idea	A test proposed by the synthesis: a hypothesis, a concrete change and a success metric.
Coach	The AI research assistant docked on each preparation step. See The research coach.
Context	Background about the brand and the situation for the AI. Never read to participants.
Coverage	Whether a topic was covered, covered in depth or not covered in an interview.
Data controller	The client who commissioned the study and decides how participant data is used.
Follow-up instructions	What the AI should dig into for a topic, such as a concrete example or the exact moment.
Hypothesis	Something you believe before the study. The synthesis says whether it is confirmed, refuted or unclear.
Objective	What you want to learn. Each objective becomes a section of the synthesis.
On-site campaign	An invitation shown to visitors of the client's site, with its own text, pages and trigger.
Opening question	How the AI opens a topic, asked in the participant's language.
Personal link	A link that identifies one participant, sent by invitation.
Profile	The group a participant belongs to, such as Loyal customer. Used for quotas, follow-up and filters.
Profile question	A multiple-choice question asked before the interview, used to filter the synthesis.
Public link	One link anyone can use to take part, optionally tagged with a source.
Quota	The target number of completed interviews for a profile. 6 by default.
Report link	A read-only link to a validated synthesis, for your client.
Required topic	A topic the AI must cover before ending the interview.
Saturation	The point where new interviews stop bringing new themes.
Semi-structured interview	An interview that follows a plan of topics but lets the conversation flow.
Source tag	A label added to the public link (`?src=…`) to know where responses come from.
Synthesis	The AI-drafted, consultant-validated summary of the interviews.
Test interview	An interview you take yourself. It never counts in results.
Topic	One subject of the interview guide, with an opening question and follow-up instructions.
Visual	A mockup, screenshot or web page the AI shows during the interview.