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Prepare a study

Prepare the questions

Step 2. Write the interview guide as topics with an opening question and follow-up instructions; the AI adapts to each person.

Up to date with v1.2.1Updated 17 October 20262 min read

You prepare the topics to cover, not a fixed questionnaire. The AI starts each topic with your opening question, follows what the person says, asks follow-ups based on your instructions and makes sure every required topic is covered.

Step 2 of the demo study, with one topic open for editing.
Step 2 of the demo study, with one topic open for editing.
1
Suggest new questions. The AI drafts a complete guide from your need.
2
A topic. Select it to open or close it. Drag the card to reorder.
3
Opening question. How the AI opens the topic.
4
Follow-up instructions. What the AI should dig into.
5
Coach suggestion. For example a more concrete opening question.

Generate a first guide#

  1. Open the step From the checklist, open Prepare the questions.
  2. Generate Select Prepare the questions with AI (or Suggest new questions when topics already exist). The AI writes a context paragraph and four to seven topics from your need and target length.
  3. Confirm If topics already exist, you are asked to confirm before they are replaced.
  4. Review Open each topic and adjust it. Everything is editable.

Edit a topic#

FieldWhat it does
Topic titleA short name, used in the guide, the progress bar and the synthesis.
Opening questionHow the AI opens the topic. Prefer an open question about a lived experience: "Tell me about the last time you…". The AI asks it in the participant's language.
Follow-up instructions for the AIWhat to dig into: a specific example, the exact moment, what the person did next. The card shows how many follow-ups you wrote.
RequiredThe AI does not finish the interview without covering a required topic. Optional topics are dropped if time runs short.

Use the arrows to move a topic up or down, or drag the card. The bin icon deletes the topic. Add a topic adds an empty one at the end.

Question check#

When you leave the Opening question field, the AI reviews the question. If it finds a problem, an amber box explains it:

IssueMeaning
Closed questionIt can be answered with yes, no or one word.
Leading questionIt suggests an answer or a judgement.
Two questions in oneIt asks two things at once.

Select Apply to replace your question with the suggested rewrite.

Context#

The Context field tells the AI what it needs to know about the brand and the situation. It is never read to participants.

Next step#

Add visuals to show, or skip to Choose who to interview.

PreviousDescribe your needNextAdd visuals to show